The main aim of the project is to build a portable knowledge management environment that can be use as cultural platform: a distributed network for creating, modeling and exchanging artistic concepts.
Such an environment would contain a variety of components, from relational database and computer-science tools useful for many purposes, to more sophisticated representations and methods which might be appropriate for some particular group's needs. Moreover, this environment should support communities of knowledge agents (human and/or computational) with tasks such as knowledge representation, elicitation, exchange, and negotiation

Collaboratorium: FACE permits the flexible manipulation and visual representation of ideas, concepts and projects, and also forms an arena for brainstorms, discussions and confrontations among its authors.

Innovative cultural ideas: FACE functions on the exchange of concepts created by innovative and radical artists, curators and specialists working in the avantgarde of contemporary art and cutting-edge technology (please see attached lists of participants). FACE assumptions lead to creating think tank and at the same time autonomic artistic space, cultural collaboratorium as a meeting space for creating and testing new concepts (artistic and scientific) and also new methods of cooperation and interaction.

Arena: FACE cross the conception of archive (or frozen database) of new media art. FACE forms an arena for brainstorms, discussions and confrontations among authors that allows treat it as the platform social artistic activities.

Self-reflection: Participants have at their disposition a tool which allows self-reflection and reconstruction of their own position in the discourse of new media art. Users choices allow to achieve individual goals and accelerate the dynamic of exchange.

New patterns: This leads to the development of new concepts in discovering patterns in their work which hitherto were unnoticed.

Co-responsibility: Each of the participants is a co-author of the content of FACE and is jointly responsible for its form.

Development of new ideas: The fusion of tools for the exploration and visualization of knowledge with an infrastructure which can exchange information between participates, enables the development of new ideas in the arts.

Agent Negotiation and Collaboration: FACE users are human agents who interact with the knowledge environment and that situation creates new models of negotiation and collaboration.

Social model: Social models applied in FACE are based on the ideas such as " autopoesis", holic enterprise, think tank, complex network ecosystem. FACE provide the unified basis that allows using two opposite approaches: hierarchic vs. rhizomatic or symbolic vs. connectionist (symbolic here means logic rules based systems, logical programming, symbolic level ; connectionist, Neural Nets, etc. ). Considering the philosophy these approaches we have the dichotomy: hierarchic, structured, programmed vs. rhizomatic, emergent, holistic. IMO the dichotomy of the connectionist versus symbolic (or rhizom vs. hierarchy) seems to be false and FACE try to find balance between these approaches.

Distributed curating: The choice of participants for successive stages of the development of FACE is the responsibility of the curators and artists already taking part in the project.